In part one of this two-part series, we began the discussion about how to market and advertise your business to build a clientele base and increase revenue. Here, we will finish the discussion with a few more ways to market and advertise your business.
Get out into the community
Every once in a while, it is a good idea to leave your business and get into the community to make a presence and get your name (or face) known. This is almost a free way to market, and it also helps community members realize that your business is more invested in the community than waiting to take customer’s money. Getting into the community has many other benefits, such as providing you with actual live feedback, as well as allowing people to ask the curious questions that they didn’t take the time to come in to ask.
Direct mail marketing
Direct mail marketing is one of the most classic forms of marketing strategies. There are many options to choose from when it comes to direct mail marketing. You can directly send ad campaigns via enveloped letters or postcards to an entire mailing list, you can place your ad in coupon mailers, or you can place your ads in the local paper for people to see. Either way you choose, when you opt for direct mail marketing ad campaigns, your ad goes directly to your potential customer’s home, literally falling into their lap.
Email ad campaigns are increasingly popular. Although they can be effective, it does require you to have email addresses of potential customers. When people visit your website, social media, or establishment, they should always have the option to sign up for your emails, which should include event notifications, coupons or notifications of deals, and general information about your business. To avoid being routed to people’s “junk” folder, keep the email blasts to weekly or a few times a month, rather than daily. The great part about email ad campaigns is that, even if the recipient doesn’t open the email to read it, your company name will continually pop up in their inbox, and the key to effective marketing is repetition, which allows people to remember your name.
Text marketing campaigns
Text marketing campaigns have become increasingly more popular in recent years. In an era where everyone has a smartphone permanently affixed to their hand, it makes sense to harness the power of tapping into that resource. Text ad campaigns may seem more invasive than other campaigns, but they are typically shorter messages, limited to calls to action. As with email campaigns, you would have to have the recipient’s phone number to include it in your mass texting list.
Location, location, location
Depending on where your business is located, it can do the marketing for you! If you are located in an optimal location where people have to drive by your location regularly, it helps with repetition. The more people see your sign and your building, the more likely they are to stop in and check it out. Place your business in a prime location for what it is you provide. For instance, if you own a coffee hut, place it somewhere that is easy to access and get back on the road so that people can easily pop in and carry on about their day. If you own a bail and bond shop, the closer you are to the courthouse, the more likely people are to walk through your door.
Don’t forget about swag
Promotional items are a great way to advertise! Whether it’s free pens that you give away or t-shirts that you sell, when you create these items and people take them, they do the marketing for you! The effect may be as subtle as someone else seeing the name of your company or as outright as someone who sparks up a conversation about the item and is then introduced to the idea of your business. If you make pens with your company name and logo on it to keep at your front desk, never be upset when they are stolen; just think of it as advertising! When you do make promotional items, be cognizant of the items that you make and whether they will be used or not. When you have your name printed on something, make sure the quality of the product brings credit to your business. For example, plain cotton t-shirts are cheaper to give away, but customers will gladly pay for higher quality material, and that will reflect your business as higher quality in return.
The general recommendation is to use several marketing techniques to optimize your efforts. The more you market, the more business you should see. If you own a small business that is struggling to survive and you are looking to cut your budget, never cut marketing. In fact, when your company isn’t seeing the revenue you’d like, it is the time to increase marketing and advertising efforts. Marketing equals sales, and that is what you need to make your business successful. At Rebounderz franchise, our corporate office handles a bulk of the marketing for the locations so that the individual business owners can supplement efforts while focusing on running the business successfully. If you are interested in becoming part of a team that supports your efforts and will coach you along the way, consider Rebounderz franchise. Call us today for current franchise opportunities.