Henry Ford nailed it right on the head when he said “stopping advertising to save money is like stopping your watch to save time.” You simply cannot afford to not advertise. Advertising and marketing are how people learn about your company and do business with you. With so much competition, if you don’t advertise, someone else will and will win your customer’s business. And believe me, the old adage “bad press is still press” is not true and will not do any good for your business. Here are some healthy ways to promote your business and boost sales.
Hire a professional marketing team.
Depending on how big your business is and the budget you want to allot for marketing efforts, you can consider hiring an internal team that would be a permanent part of your staff. If your budget does not allow that or your marketing need is not that great, you can outsource all of your marketing needs to a marketing company. This is the most cost-efficient way to handle all of your marketing needs because the money spent would go toward several marketing strategies and wouldn’t pay someone’s paycheck, but it would go directly to marketing and advertising efforts. Either way you go with, hiring a team helps offload this task to someone else, relying on their expertise on the subject and freeing up your time for running your business.
Embrace social media.
In a digital age, you cannot afford to not embrace social media! Make sure your company has a Facebooks, Twitter, and Instagram to showcase all of your ads, your facility, and current happenings. Social media is also an excellent way to keep up with suggestions and testimonials that people may post about your company. Create your own hashtags and encourage customers to post using them to help push your social media marketing efforts that much further.
Search engine optimize your website.
How do people find things? You guessed it, the internet. If your page is optimized to be searched by the big search engines, your website is likely to be seen by potential customers and translate into sales. However, if your website is not search engine optimized (SEO), it will show up on page 11 of a search and no one will ever scroll far enough to see it. Find a good SEO guide and make sure that your website is set for optimal marketing performance.
Use the big listing services.
Create a My Google Business profile for your company so that you can show up, accurately, more readily in Google searches as well as show up on Google Maps. Register with Yahoo! Local and Bing that does essentially the same thing for their search engine platforms. This is an incredibly effective — not to mention easy and free! — marketing tactic that simply makes your company more searchable on the internet.
Start a blog.
A blog is a great way to add fresh content to your website (which helps its searchability) as well as helps you speak more directly to your target audience. Blogging helps your customers, or potential customers, get to know your company and about its products, services, or events. However, one important thing to note is that if you start a blog, it should be updated regularly to maintain relevance — much like a Twitter feed.
All of these recommended marketing tactics are important to the success of your business. In part two of this series, we will explore a few more effective marketing and advertising strategies to help grow your business. If you are interested in investing in a profitable franchise that takes care of your marketing needs, contact us at Rebounderz Franchise.