Stopping advertising to save money is like stopping your watch to save time. – Henry Ford
The quote from Henry Ford nails it when he attempts to point out how counterproductive it is to cut back on advertising to save money. Marketing and advertising are the epitome of what is meant by the old adage that you have to spend money to make money. Without marketing, your potential customers will not know who you are or that they need your services. An effective marketing campaign will reach customers and bring them through your front door. So, if there is one place to cut corners or pull back on spending, marketing is not it. However, dumping your money into an ineffective marketing campaign is just as counterproductive to building your business. Here, we will discuss a few ways to market your business.
Have a product worth advertising.
First, no marketing plan in the world will sell a product that is not buyable. For instance, at Rebounderz trampoline parks, we make sure that the trampolines are safe and clean and that when people walk into our facility the staff is friendly and inviting. That way, when advertising gets people in our front doors, our product keeps them, and even encourages them to tell their friends!
Get your name out there.
Different marketing companies suggest different numbers, but everyone can agree that repetition is the key to being remembered and getting your name in people’s heads. The more they hear or see your name and logo, the more likely they are to buy your product or use your service. Use a variety of methods such as social media presence, retargeting ads, billboards, television commercials, and radio advertisements. When you get out into the community, such as present at events, a sponsor banner for a local team, or coupons at other places, community members are more likely to see your name and logo and remember it positively.
No one uses phone books anymore! People ask their phones and search engines to find what they are looking for and these tools crawl the internet to find the most applicable match. So, a well-designed website, rich with relevant content will land searchers on your site. For instance, when people do a search for “kids birthday venues near me,” or “fun indoor activities for kids,” their local Rebounderz trampoline park will show up and provide them with exciting options.
Word of mouth.
Historically, and true to now, word of mouth is one of the strongest marketing tactics out there. In a world of digital marketing and social media, you cannot rely on people to recommend your business to their friends and family as a source, but a single comment about you can go a long way — either positively or negatively. People count on recommendations, reviews, and ratings, and people will always ask others for referrals. So, it is important that every customer that walks through your door, whether they spend money or not, is treated as though they are your new marketing agency because, in a way, they are.
At Rebounderz Franchise, we help all of our franchisees with marketing their location as well as provide access to training and our marketing agency. When you franchise with Rebounderz, you can rest assured that your business will have success with our advertising practice to help you grow your business. After all, your success is our success! If you are ready to be part of a winning team, contact us to find out more about our profitable franchise opportunities.