As a business owner, your business is seated in a community whose support determines the success of your business. The old adage “if you build it, they will come,” isn’t entirely true; you must put in the sweat equity to create a successful empire. To successfully promote your business, you may have to be able to prove that it is a valuable asset to the community and its members and that your business makes a positive impact on the community. Here are a few suggestions on how you can make a positive impact on your community while boosting sales.
Successful businesses are those that serve a purpose. Some are functional such as car dealerships, grocery stores, and banks, while others exist for the sole purpose of filling a community need. If your business is providing happiness — in the form of fun — you will naturally make a positive impact on your community by delivering joy and not contributing to the darker sides of business. Family entertainment centers offer fun and togetherness for families, which organically creates positivity within the family dynamic when they visit your establishment.
Organize social events.
Organizing social events allows a variety of people to get together which allows community members to foster new relationships. If your business is the foundation for relationships, it will shed a positive light on your business and invite new business! When you organize social events, you’ll naturally boost sales when people show up to attend, as well as establishing the potential for future business from new visitors. When you organize a social event, you have essentially proven that your business is the ideal location for community members to plan future events.
Give back to the community.
One way that a business can give back to the community is by directly donating, sponsoring sports teams, or donating a portion of profits to a local cause. Easy ways to give back to the community while boosting your sales is to host a day (or another specified time frame) where portions of sales will be donated to a specific cause. If your business plan allows, host a special event or makes a big party of it to invite more people to come out. For instance, if you own a trampoline park, designate 20% of sales to the local middle school soccer team, but to increase attendance, make a whole event of it — offer pizza discounts, bring in live entertainment, allow the team to give out discount tickets and set up a car wash in your parking lot. The bigger the event, the more people will turn out and when people know that their money is going to a good cause, they spend a lot more of it.
Support a charity or volunteer organization.
Supporting a charity or a volunteer organization can be as easy as allowing the organization to hang flyers at your business or including your business as part of their giveaways or promotions, as is the case with discount ticket book sales or raffles, or allowing them to set up collection bins at your locations. To go a little further, you can make appearances outside of your location, such as setting up a booth at a local heart walk or taking your business to a charity event if you are able. Getting involved with local charities and volunteer organizations helps make a positive impact on your community while offering some free advertising in a positive light.
Provide services for the underprivileged.
If your business is one that is not necessary for a person to live and operates for enjoyment, such as a family entertainment center, it is likely that those who cannot afford the basic necessities never get the chance to visit you. This is a great opportunity to host an event or a special that will allow those who cannot generally afford to visit you, to attend. For instance, you can offer a special for a week that for every regular admission you’ll donate an admission to an underprivileged child or host a specific night for kids from a foster agency or local shelter. By including the underprivileged, you shine a positive light on your business and people are more likely to support your business, as well as those who benefited are not soon to forget the act of kindness and may one day help you in return.
Donate without worry or repayment.
If your business is doing well and you can afford it, every once in a while, it is a good idea to donate just for the sake of donating. Investing in your community helps to build a stronger community in which a business will thrive. Donating without worrying about recognition, repayment, or reward can help you feel more connected to your community, more invested, and all around like a better person. This can help you remain humble and community-driven rather than profit-driven; after all, you opened your business to meet a community need. If you are concerned about the financial impact of just giving money away, you can write the expense off in your taxes.
Without the support of the community that a business calls home, the business is doomed to fail. The good news is, it is relatively easy to get involved in your community and promote a positive influence. Making a positive impact on your community will bring great credit to your business which will equate to better profits and a thriving business. If you are looking for a successful franchise opportunity that has great potential to make a positive impact on your community, contact us at Rebounderz franchise. Bringing joy isn’t just our business, it’s our passion!